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5 Reasons Why You Should Treat Your Candidates Like Customers

During the hiring process, it’s important to treat potential candidates as you would your customers. The market is competitive and you really can’t afford to not make the best impression every time, right? What this means is: respond punctually, be respectful, and help candidates grow through feedback even if you don’t decide to move forward with them. Need more convincing? Here are 5 reasons we think treating your candidates like customers is integrally important to the success of your business.

You are always selling something.

To your customers, you’re selling a product. To a candidate, your company is the product. Recruiters and Marketers have very similar jobs — to demonstrate that a product is interesting and unique by communicating effectively what the product is and inspiring interest in it. Whether or not the candidate is hired, recruiters are still the first point of contact a candidate will make with your company. Make it count by giving recruiters the tools they need to do the best job they can do. Value their position in the company and their impact to the bottom line.

Your reputation matters big time.

Brand reputation is crazy important. When you treat a candidate poorly during the hiring process, you lose the chance of making them a fan of your company and potentially, a customer. What is more, word-of-mouth is to the power of 1,000 these days thanks to social media. Poor hiring strategies coupled with a disgruntled candidate who decides to send out an unhappy tweet about your company, can mean devastating negative press for your brand. Be clear on your hiring strategy, act respectfully and professionally. It’s far easier to do this than to do damage control.

Your candidates are turning down job offers because of how they are treated during the hiring process.

Most candidates get the first taste of your company during the hiring process and will be assessing during that time whether or not they want to work for your company. If your company doesn’t express the appropriate amount of interest and concern for candidates during the hiring process, that will have negative impact. In fact, it’s the number one reason a candidate will turn down a job. Lead with professionalism when interviewing and processing candidates and your hiring team will ensure less reasons for a candidate to turn down the offer should you decide to make one.

Your timeliness matters.

Candidates can be deterred by an unprofessional or discouraging application process. For example, say an ideal candidate went to your website and put in their application, but didn’t hear back for a month or longer about whether your company was interested or not. Most likely they’re not twiddling their thumbs on the other end, waiting for your reply–they’ve moved on to the next company. Situations like this are wasteful and essential to avoid, especially if you’re hiring competitively for a specific demographic. You wouldn’t want a great candidate to slip through the cracks due to an unanswered application. That is just bad business.

Ultimately, you should treat your candidates like customers because your candidates are customers.

Hiring effectively is as easy as hiring with respect. Do this everywhere. Treat candidates like customers and you will increase your impact, retain relationships, and attract new ones. And you’ll likely improve morale everywhere you go with a simple strategy of respecting everyone with whom your company comes into contact. Don’t be afraid to set the bar just that high.



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